Top 7 Factors to Consider When Designing Business Banners

Is your business looking for new avenues of advertising to undertake? Have you seen banners advertising other companies and want to use this method for your own?

Did you know that 90% of searchers haven’t made up their minds about a brand before starting their search? With an effective banner, you can draw this potential clientele towards your business.

Creating the perfect banner can be challenging, especially when it is for your business.

Bringing attention to your brand with a banner requires the right design. Here are seven factors to consider when designing business banners.

1. Logo Design

When designing business banners for your company, consider your logo. If your business doesn’t have a logo, look into creating one.

Having a logo linked to your brand allows potential clients to know your company with a glance. You will want to add your logo to your banner.

Your logo needs to be visible enough to catch the eye of passers-by. Don’t hide it away in a corner, or make it so small people won’t see it. Hiding your logo will cut your chances of receiving traffic from your banner.

Placing your logo in the center of the banner above the text may be your best bet. If you don’t have much text, you can make the logo bigger to make your company known.

2. Color Pallet

When trying to think of potential banner design ideas, you need to consider how the coloring would look when blown up. Your banner will be a lot larger than the screen you design it on.

Make sure your color pallet is easy on the eyes. But, also ensure it isn’t so similar that some sections will go unseen by the public.

Another thing to take into account with regards to the coloring, it will be outside. The lighting changes constantly. Will your banner be equally effective during the day as it would in the evening.

3. View from a Distance

When you are at your desk, you will be able to see every detail of your design. Once it has finished printing, you may still see everything when checking your product over.

Now imagine how much you would be able to see from the other side of the street. Has some information been lost?

Not all of your potential clients will be passing directly in front of your banner. Your information needs to be large enough to be seen from a distance. Any lost information is a potential loss of clientele.

4. How Much Text to Use

Once you decide the size of the banners you wish to use, you will know how much space you have to create your banner. But, this doesn’t mean you need to fill the entire surface with writing.

What is the plan for having the banner? Is there specific information you wish to share with the public?

Take questions like these and focus on covering your topic. Cover it enough for the information to be shared, but not so you drown people with writing.

People aren’t going to stand at your banner for more than a couple of minutes at most. Can all your information be shared in that short time?

5. Memorable Taglines

‘Once you pop, you can’t stop.’ ‘Taste the rainbow.’ These are all iconic taglines. Pringles and Skittles have the right idea.

Create a tagline that will stick in people’s minds. Make it short enough so it’s easy to remember.

Create a collection of potential taglines. Once you have a decent amount, test it on a few focus groups.

Now you have decided on the perfect tagline. Consider using it on your banners for business growth. Will it make people stop to look, or will it use up vital space?

6. Image Printability

Before you pay to have your banner made, think about how it will look. Once it has been finalized, it will look very different from how it was on your screen.

Have you used the highest resolution you can for your logo? If not, it may come out blurry.

There are a few things that could go wrong between the design and the print. If you don’t want to risk wasting funds on bad banners, you can go to a banner design company, and they will assess it for you.

Banner design costs may end up a cheaper option, rather than having to start from scratch when the printing doesn’t come out as you had hoped.

7. What Material Will You Print It On?

Now you have completed the perfect design for your banner. Next, you need to decide on the material you wish to print it on.

You have a few options of materials. But, you will need to consider how each one will be affected by being outdoors.

You’re going to want to choose a durable material. The longer your banner can survive outside, the better for your business.

Will the banner be flame retardant? It would be best if you always put safety above all else.

Think about the long term when choosing the material as well as the look. Make sure your banner appears as smart as your office looks.

Gain a Better Banner

Now you know what to think of when designing business banners for your company. Make it the best it can be, and the traffic will soon come your way.

Place your logo in the perfect place. Choose the perfect color pallet.

Think about whether the public will miss the information at a distance. Don’t smother your banner with words.

Think of the best tagline for your company. If all of this seems daunting, enquire with a banner design company to help you.

Contact us for a quote for your banner today.