How Event Signage Can Make or Break Your Event and Why Signs are Important


Many people overlook the importance of signage at events, but the right signs can really have an impact on the event’s success. Signs are a major tool in organizing events and making attendees’ experiences better. The best signs are not only informative and useful but can also be fantastic business tools when it comes to marketing and promotions.

Campbell’s Signs of Texas create custom-made signs for any occasion, whether it’s a corporate event, fundraiser, trade show, large-scale celebration, or similar. There are diverse styles of signage to consider and, with years of experience, Campbell’s offers unrivaled advice and service to make your ideas a reality.

Reasons for Signage at Events

Event signage is essentially any combination of text and graphics displayed to give information to attendees or participants. These visual guides come in all shapes and sizes, in an array of colors, and give varied information.

Signs are used at events for many purposes, and it’s common for organizers to display various signs around venues for different aims. Signs can:

  • Give directions
  • Offer information
  • Promote events
  • Raise brand awareness
  • Provide safety and security details
  • Encourage action

Pre-event, hosts can use signs to promote events and pique curiosity and interest. This can encourage greater attendance.

At the event, organizers use signs to direct attendees to specific areas, for example, registration booths, emergency exits, bathrooms, refreshments, and workshops. Participants don’t need to wander around lost or confused.

Signage can offer important and useful information, such as what to do in the case of emergency, whether children or animals are permitted, timings of activities, and the event schedule.

Good signs can be a great tool for promotions. Companies can display their logos prominently, leading to greater brand recognition. Well-coordinated and well-branded signs can enhance the reputation and add credibility and trust to any business event.

Businesses can use signs to display social media details, such as LinkedIn, Facebook, and Instagram. This opens up ongoing opportunities for advertising and provides an easy way for attendees and event organizers to stay connected.

Many events have a range of sponsors. Signs can be an excellent way to give recognition to sponsors, which can potentially secure future sponsorship agreements.

Essentially, signs enhance a participant’s experience, help attendees to feel comfortable, ensure events run smoothly, and provide opportunities for marketing and advertising.

Design of Event Signage

There are many aspects to consider when designing signage for events. Ultimately, however, signs should be noticeable, easy to understand, and attractive.

Size of Signs

While huge signs could be overwhelming, small signs can often be overlooked, thus serving no useful purpose. Generally, the bigger the sign, the better. Event participants should be able to spot signage with ease and from afar.

Consider the amount of space you have available. Billboard-size signs can be ideal for open areas, while poster-sized signs can grab attention in indoor spaces.

Text Size and Font

Text needs to be easy to read, both near and far. Larger text is better, preferably in a simple font. Fonts can be coordinated to match corporate styles for greater brand cohesiveness.

Color of Signs

The most effective signs are typically designed using corporate colors and fonts, use company logos and follow the aesthetic outline for the event as a whole. It is usual to coordinate the appearance of various event elements, such as signs, brochures, social media posts, banners and any giveaway items.

You may also consider current trends and themes when designing signs, particularly if an event is not affiliated with just one company. Fresh, modern, and trendy signs are more likely to capture attention than those that are drab and dull.

It’s important to consider color contrast when designing event signs too. It’s usually more difficult to read signs that feature similar colors; contrast light text on a dark background or pair dark writing with a light background for greater readability and noticeability.

Images on Signs

While images can be effective on signs when used correctly, too many graphics can act as a distraction. People might ignore signage that appears too fussy. With the exception of logos, try to keep images to a minimum.

Alternatively, consider using text in a color-blocked, contrasting background on top of images to make information stand out.

Shape of Signs

Many people automatically think of signs as being certain shapes, such as rectangular, square, round, or arrow-shaped for directional signs. You can, however, use lots of creativity with the shape to make signage stand out.

Using unique or unusual shapes can make signs more visually appealing and more likely to grab people’s attention. Think about your overall theme and event purpose, think outside of the box, and you may come up with ideas for truly outstanding signs.

Positioning of Signage

The ultimate goal of signs is to be noticed and read, so it’s important to consider where to position your event’s signage for maximum effect.

Signs work well in high-traffic areas, providing exposure to the maximum number of people. Entrance areas, bathrooms, doors, and hallways are often popular places to display signs. Consider locations that are a bit different to the norm too, such as inside elevators, next to staircases, and in car parking areas.

Types of Signs

You don’t need to have signs on only walls; there are many ways to display effective signage. Consider, for example, signposts, removable boards or display frames, hanging signs, on tables or desks, and on windows.

Double-sided signs, or signs with multiple sides, can be great space-saving ideas for freestanding signs in a smaller area.

There are many variables when it comes to making a sign; from materials and textures to lighting and illuminations as part of the sign itself, there are many ways to create eye-catching signage for your event.

Signage Testing

After designing and placing your signs, spend time taking a walk-through of your venue to see your signs from a visitor’s perspective. You can check that everything is ready for your event and that signs are in the best places for high visibility.

Use Great Signs for a Successful Event

Signage can make a world of difference when it comes to the flow of an event, guest experience, and desired aims and outcomes of an event. In short, signage really can make or break your event. Contact Campbell’s Signs of Texas for the best signs for any event.


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