What Does Your Lobby Signage Say About Your Company Culture?
It only takes a few short seconds to get an impression of a company and its culture. The indoor signage in a lobby should quickly convey a firm’s brand identity, values, and attitudes. It is critical to utilize the elements of design, size, color, and balance to best represent a business and affirm the corporate culture.
If your sign is a turn off to potential clients or employees, it’s time to conduct an assessment. The correct lobby display and signage accurately represent an organization’s culture, welcomes guests, and displays a business in the best light. Learn more about the nuances of indoor signage meaning and common attributes.
1. Illuminated & Backlit
Show the world that you are not afraid of going the extra mile to capture attention with the power of light. Illuminated and backlit signs give off a vibe that a company is bright, full of ideas, and doesn’t mind being showy about itself. Neon signage, dimensional letters with LED backlighting, and illuminated plastic signage in a display draws viewers in and gets them talking.
2. Projected Signs
Think future-forward and use projected signs on unconventional spaces in a lobby to grab attention. Utilize the floor, ceiling, front desk, or other areas of a company’s office to welcome and intrigue guests. Using this type of signage shows that a company has a flair for artistic and non-traditional approaches to share its brand and culture with others. Using a blend of traditional and non-traditional signage presents a company as interesting, future-proof, and worth learning about who they are and what they do.
3. Panel Signs
If a company chooses to rely on panel signs for the lobby, it is a familiar standby option. Firms may like using panel signs because there is room for customization, as these signs can be created using foam, metal, or even waterproof materials. You can get panel signage in various shapes, sizes, colors and make a bold statement. Panel signs offer a sense of comfort, trust, and that your brand is conventional and stays in its lane.
4. Printed Vinyl
When you need an inexpensive, versatile sign option, printed vinyl is your best bet. Go large with a mural size sign or utilize poster-style signage to share snapshots of your business. Showcase impressive case studies, show the company in action, and create a story for lobby guests to follow and muse over while they wait. Another option with printed vinyl is the tried-and-true stick-on lettering, which allows you to keep things clean and straightforward.
5. 3D Lettering
Emphasize what your company values most with dimensional 3D signs. Choose dimensional signage for a simple corporate logo sign using acrylic, foam or other materials. Be bold and say it with letters that come away from the wall, and emphasize your statement with backlighting. 3D lettering is an excellent way to make a big impression with viewers depending on the font and size of lettering used.
6. Engraved Signage
Keep it classy with glass, or show that your company is more laidback with metal or wood-engraved signage. Etching is a classic way to style lobby signs for office spaces, add flourishes, and show a commitment to detail, finery, and the highbrow. When you need a sign that can display a lot of detail, from ornate logos to renditions of real-life people or places, etching is the way to go.
7. Floor Signs
Think out of the box and move away from showing off your company and brand’s message on walls. Floor signage allows a company to inject humor, show a more unconventional nature, and even utilize navigation for anyone interacting with them. Printed vinyl floor signs that can be peeled and placed wherever needed let your lobby signage maintain some flexibility.
8. Digital Signs
As the world continues to broaden its interconnectedness with the internet and digital devices, it makes sense for signs to evolve. Interactive digital signs that change the display at timed intervals respond to motion or voice or show a reel of snippets to keep viewers engaged. When a firm decides to use digital signs, they show that they are in touch with new trends and open to technology’s integration with their business and brand.
Don’t take shortcuts when it comes to creating dynamic indoor signage for your company’s lobby. As soon as a client or potential employee walks in, all reception signage and lobby signs will be reviewed to predict the company’s culture and values.
Make the right impression with visually stunning signage, and don’t send the wrong signal about your company’s culture. Call on Campbell’s Signs to produce high-quality signs for indoor, exterior, and other business-related uses.
Leave a ReplyWant to join the discussion?
Feel free to contribute!