Worker installing a new electronic sign on city street

The elements of great design are the foundation of architectural signage. Appropriate colors, typography, the overall style and shape of the sign, location, and other details display the power of innovation when you need to capture viewer attention. Architectural signage doesn’t stop after delivering its intended message; it exists as a lasting medium that could be applied for centuries without reduced interest and relevance. 

1. 3-D Printing Applied

The increasing use of 3D printing for industry, housing, and signs offer a wide range of possibilities for various sectors in society. Compared to traditional sign printing, using 3D printed signs are hardy enough to withstand the elements and are an inexpensive way to advertise, brand identification, company signs, and more. Discover a way to add some visual punch beyond peelable vinyl lettering on signs and step into the third dimension.

2. Outdoor Mediums Elevated

Move beyond traditional metal signs, custom banners, and other types of traditional signage. Upgrade established outdoor spaces to act as the canvas for your company’s message. Consider digitally projecting lettering, icons, and additional brand information in light or traditional paint on walkways, stairs, building exteriors, or even the sky. The only limit is your imagination when creating such a unique style of signage.

3. Reliance On Sustainable Materials

As consumers demand more transparency from companies and the products and services they offer, utilizing sustainable materials to create company signage and banners is forward-thinking, high-design, and responsible. 

Make a bold design move and use sustainable, eco-friendly materials for customized outdoor signs and custom banners—benefit from creating an eye-catching form of architectural signage that minimizes waste and is unforgettable.

4. A Strong Sense Of Personality

Successful signs interact with the viewer, so they should focus on showing off the personality of the business, brand, or company they represent. The playful arrangement of lettering, color, and lighting creates a stunning design that flows. 

Don’t forget how the shape and style of the sign fit the exterior or interior in which it is placed. Personalized bar signs and custom street signs present an opportunity to promote individuality.

5. Power Of Touch Screen

Imagine interacting with digital wayfinding signs on metros, airports, or malls that know exactly when to offer customers the correct information, product menu, or service. Thanks to the power of cloud computing, Internet connectivity, digital LED lighting, and AI, signs have futuristic options. Take advantage of developing state-of-the-art custom light up signs or signs for business that are intriguing, never static, and beautiful to behold.

6. Go Monochrome

Monochrome signs that rely on black, white, and shades of gray offer timeless, sophisticated beauty. Use monochromatic signs for business, companies, and street locations. 

Utilize the visual power that minimalistic, sharp lettering against a contrasting background holds over a viewer. Go bold with your fonts, add signature ornamentation, and put your brand in the best light using a monochrome palette for metal custom signs, banners, and other styles.

7. Bold Lights And Metals

Capture the imagination and get people to stop in their tracks with wayfinding signs or signage and banners using durable, weather-resistant metal, plastic, or modern materials. Incorporate LED lights to light up company logos, brighten signage, and create visual interest. 

High definition displays are a trending look that allows for the execution of memorable, chic architectural signage. Don’t skip out on including automated dimming for modern signs for businesses or customized outdoor signs.

8. Minimalism

Interior and exterior signage and banners benefit from using a minimalist approach. Say less with more and create a more robust, lasting design naturally steeped in architectural ideas. Use type in a limited palette, stick to one font and focus on creating a visual impact on signage and banners for office spaces, restaurants, or other industry services.

9. Live Streaming

Thanks to the power of technology, you no longer have to rely on traditional static signs that are printed, painted, or require peelable vinyl lettering. Embrace the digital world and utilize LED lighting, Internet connectivity, and design for highly interactive, electric, and arresting signs. Broadcast live events on customized outdoor signs, street signs, or company signs.

10. Trigger Based Signage

It may feel like a page out of a sci-fi novel or film, but trigger-based signage that can recognize customers, change information based on the time of day, or other criteria are here to stay. Inform with high-definition digital street signs, wayfinding signs, or custom light up signs for businesses.

Conclusion

Interior and exterior signs that display architectural elements are steeped in a foundation of solid design, expert use of color, space, formatting, type, and style. Whether a sign is designed for a company, street, or brand identification, it needs to clearly display information in a relevant, eye-catching way that is legible, creative, and dynamic. Emphasis on good, clean, inimitable design and presentation is everything. Check out Campbell’s Signs for your next custom design or banner, and trust your project in the hands of dedicated experts.

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