The Ultimate Guide to Creating Perfect Vinyl Banners
Vinyl banners are an excellent way to advertise a live event, invite customers to a grand opening, and optimal for trade shows and retail. When you need versatile signage for indoor or outdoor use, a vinyl banner is a perfect form of mobile advertising. Vinyl is a durable material perfect for printing attractive, travel-friendly signs that can be easily cleaned and resist the elements. Before you settle on the right company to print your vinyl banners fast, learn some helpful tips to create the perfect sign for your needs.
1. Inks & Printing
Once you’ve determined the final print design for a vinyl banner, it’s time to review your choices for inks and printing. You’ll thank yourself for printing your sign with high-quality inks that resist prolonged UV light exposure and prevent fading.
Choose the best font type and size in vibrant, eye-catching colors to boost the visibility of your company logo, brand message, and any contact information. If you are concerned about the longevity of your vinyl sign, opt for a protective coating, especially if using digitally printed vinyl banners.
Compared to fabric signs or banners, vinyl signs are waterproof, tear-resistant and lightweight. A 13-ounce vinyl banner is suitable for indoors, but a more heavy-duty vinyl banner weighs 15 to 18 ounces.
2. All About Design
When using vinyl banner advertising, it has to quickly connect to a customer, make a good impression, and deliver its message successfully. The design of your vinyl banner will make or break it, so hire professional services for help with your banner design if needed.
Consider how your vinyl banner will hang and whether you will need to alter the design to accommodate wind slits, pole pockets, or Velcro. Heavy-duty banner frames are an excellent way to display signs outdoors as well as ropes if you are ordering custom vinyl banners with grommets.
3. Make An Impression
The sky’s the limit when designing a custom vinyl banner to advertise your business or event. It’s best to use sharp, contrasting colors and no more than two to three lines of text on your banner.
Also, if you are designing a sign for outdoors, the ideal height is four feet. Indoor banners should usually have a width and height that is less than ¾ of the total space it will hang, with the average size being 30 to 36 inches.
Keep in mind how your banner design will capture attention, and that darker colored banners may need more ink, which impacts the total cost. Also, how will your banner be mounted? Will you need to use an outdoor banner holder or banner frame? Custom banners with designs on both sides are smart to promote different information and brand messages and require a suitable display.
4. Go Bulk Or Single Order
Vinyl signs are an excellent marketing investment because they are sturdy enough to be repeatedly used, stored well, and wiped clean. Be future-proof and take advantage of a bulk order for vinyl banner designs. If you need reliable banner advertising for small business, a single order may be a great start to increase traffic and get valuable feedback for your efforts.
5. Make It Weather Tough
Don’t let the unpredictability of the weather stop you from advertising your company or event using vinyl signs for outdoor branding. Vinyl is a reliable weather-resistant material that is strong enough to handle wind, rain, and heat.
A mesh support for a vinyl banner helps resist heavy winds or use a banner frame to keep it in place. Keep in mind, the material weight, height, and width you choose for a vinyl banner will influence how well the sign holds up over time.
Ensure that any text, logos, and other important information on your vinyl banner are large enough for readability. Opt for a protective coating to increase the longevity of your vinyl sign when hanging outdoors or for a reusable sign that lasts for years indoors. Since vinyl banners are lightweight, cost-effective, ship well, and are low-maintenance, they are a budget-friendly form of advertising.
6. Finishing Touches
Always make time to double-check your vinyl banner design for any areas that could use improvement. Will your business or event be better off with custom vinyl banners with grommets, need to fit in an outdoor banner holder, or will require pole pockets for mobile outdoor advertising?
Think about how well your vinyl banner design works when hanging, framed, or in various sizes. Don’t skimp on paying for professional sign design and consultations to ensure you get the best results for your money.
If you wish, many companies offer a warranty for their vinyl banners and other forms of signage. Have your vinyl banner professionally installed, so it looks its best, and you can spend more time focusing on increasing exposure for your brand.
Whether you need quality vinyl banners for advertising outdoors or indoors, Campbell’s Signs is a trusted expert when you need durable, attractive signage to represent your brand or event at its very best.
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