Advertising and marketing campaigns are a significant part of running a business and building brand awareness. No matter if your budget is small or large, enlisting yard sign advertising can be highly beneficial. Most customers are within a 5-mile radius of the local businesses that they patronize. 

Unlike the amount needed to procure massive billboards prominently placed near a highway, yard signs for advertising are cost-effective, modest in size, and portable. When strategically placed with eye-catching designs, yard signs pull in customers and increase a company’s cash flow.

1. Cost-Effective Advertising

Opt for cost-effective yard sign advertising when you need to get your brand or business’s message out quickly without breaking your budget. Posting lawn signs in strategic locations around a city or town is less expensive than a highway billboard or large sign on the side of a metro bus, train, or high-density building.

Yard signs provide a lightweight, easy to transport form of advertising that can get printed out quickly in mass quantities. Forget about stressing over how to adjust a budget to afford expensive advertising in the most desirable areas. Get a more significant return for your investment by working small in size but using many yard signs to advertise your product, service or build brand awareness.

2. Increase Brand Recognition

Even if you think enough customers know about your brand, company’s product or service,  they don’t. There are always prospective and current loyal customers that could use a reminder that your company is open for business. Enjoy a down-home, grassroots approach to advertising your company and brand via corrugated plastic and custom metal yard signs. 

The rule of seven says that it takes seven times to show a brand’s message before a customer latches on firmly. Using lawn signs is a highly effective way to reach customers, expand brand awareness, and get people talking about your business. After all, the power of word-of-mouth coupled with plenty of signs physically advertising your brand has a powerful impact and influence.

3. Small But Mighty Design

If you ask yourself, “Does yard sign advertising work?” Remember, you can successfully actualize an advertising and marketing campaign using smaller, manageable forms of signage. Yard signs come in various sizes and styles, have visual oomph, and effectively reach customers and expand brand awareness.

To make up for the limitations on the dimensions of a custom yard sign, opt for the most prominent lettering in a suitable font that works well visually and allows for clear readability. Ideally, many yard sign designs balance out text, images, and pertinent information displayed with about 30% to 40% whitespace showing. 

Make a visual impact and add directional arrows. Use specific colors and proportions to emphasize the most critical messages and make prospective and current customers keep your brand in mind.

4. Durable & Environmentally Friendly Options

The benefits of using a corrugated plastic yard sign or even a custom metal yard sign are that they can be recycled, repurposed, and are durable. A quality yard sign must weather the elements when outside and last as long as the intended marketing and advertising campaign period.

When a business is ready to move on to another project, yard signs can be scheduled for pickup with a service, recycled, or put away until needed again. Many yard signs display evergreen messages which continue to be relevant over the years for a company. 

As customers demand more transparency and ethical responsibility from the businesses they patronize, using yard signs made from environmentally-friendly materials is a bonus.

5. Capture High And Low Traffic

Don’t miss out on capturing any customers in high-traffic or low-traffic areas. There is always room to share your company’s brand message, goods, services, and influence. You can never have too much advertising, so ordering custom yard signs in different styles, sizes, and messages target your demographic.

Think of the possibilities when you use smaller, family-friendly signs posted on neighborhood lawns in front of commercial and residential properties. Yard signs developed for reaching customers in high-traffic areas can be a bit larger, more dramatic, and experiment with their message to garner attention. Grab all of your potential customers in one fail swoop with multiple yard signs in a wide range of locations.


Think again before dismissing the effectiveness and influence of yard sign advertising to expand customer reach, target your ideal demographic, and build brand awareness. You don’t have to focus on enlisting the most giant and expensive signs possible to increase your cash flow and attract customers. 

Advertising where your customers live, work, play, or frequent is easier to execute using custom yard sign advertising. Check out Campbell’s Signs for your next run of yard signs and other relevant business solutions for advertising and beyond.


Signs are a marker of your business or organization’s identity and professionalism. They also serve as a terrific way to advertise your business and its location. While exterior signage is important, interior signs are useful to your employees and customers for a multitude of reasons. Campbell’s Signs of Texas produces a wide range of custom […]

Are you looking for ways to boost your company’s presence in its physical location? You might be trying to make it stand out at your corporate building. Maybe you are looking for ways to draw people to your store within a mall.

Whatever the case might be, there’s a type of custom sign for every need! The only dilemma is identifying which of the custom signs is best for what you need.

By merely learning about the different signs, you can figure out which signs will help you achieve your goals. Here is an overview of custom signs that might be the best fit for you.

1. Exterior Building Signs

There are many reasons why you might need an exterior building sign. You might be placing it on the outside of your company building. 

No matter the type of signs you need they all have a standard that they need to meet. They need to be durable to the outdoor elements and comply with several regulations.

Be sure to line yourself up with a custom signs company that can meet those requirements and exceed your expectations!

2. Interior & Exterior Office/Wayfinding Signs 

One of the biggest needs that you’ll have with your company’s interior & exterior signage is wayfinding signs. These are the signs that let employees and clients know exactly where they need to go. They enhance the in-office customer experience.

For example, if a client is looking for the customer service department, they can find it easily using the signage you have throughout the building. It serves as an arrow in what would otherwise seem like a maze to them.

Requiring an interesting balance between setting a system and drawing people in to learn more. Campbell’s Signs of Texas will be happy to help you find that balance with all your interior wayfinding signage needs!

3. Interior & Exterior Logos 

Have you ever walked into a corporate building and wondered if you were in the right place? That will never be an issue at your company if you invest in interior logos.

These logos can greet your customers at the door, giving them the first impression of what it will be like to work with your company. You can use different materials to control the impression that your customers make whenever they first walk in.

For example, placing an interior logo made out of metal or stainless steel behind your front desk can give off a classy or industrial vibe. It’s sure to make their jaws drop to the floor!

You can make an interior logo sign that matches the font and design of your logo perfectly. That way, there’s never a doubt that your client is in the right building/floor.

No matter whether you’re looking to emulate your company’s logo or letterform, Campbell’s Signs of Texas can help you match it. Better yet, you can have them customized to fit a wall, above a doorway, or anything in between!

4. Vinyl Graphics

Of course, your company’s layout isn’t complete without vinyl graphics applied on the glass throughout your office’s interior and exterior. The design can be made to fit any idea you have, thus propelling your company’s brand throughout the workplace.

They can be placed on your company’s doors, wrapped on your company vehicles, or placed on the inside or outside (or both) of your building’s windows. Whatever need you have can be exceeded with vinyl graphics.

These graphics go a long way towards establishing the tone of your office. Whether it’s a fun, Google-campus-style vibe or a hardworking industrial tone, the graphics will help you match it!

5. Banners

Banners are one of the most important sign types for your company. They can be used to market your brand anywhere and everywhere.

You can place them on the side of buildings, use them as the background at your sales table for conventions, or even hang them from the rafters of your office. The sky is the limit, and you’ll find hundreds of uses for each one that you make.

The only problem is finding banners that can withstand the brutal elements of the great state of Texas. make sure you only invest in those made of the finest materials to give your brand a consistently fresh impression!

6. Room Naming/Area Naming/Donor Displays

As you can see, there are many different reasons why you might need individual signage to name your rooms. 

It might be something as simple as creating a classy looking “conference room” signs, but some are more crucial. You might want to show gratitude to your donors with a “corporate partners” wall that lists all the essential partners your company has.

Perhaps you’re a school that wants to create a “wall of fame” for all of the most prized athletes in your programs’ history. 

No matter the reasoning, they should be commemorated in the finest materials, with many different options for you to choose from.

Invest in the Custom Signs That You Need

There are some custom signs on this list that your company desperately needs, while others might not apply to it. Be sure to do business with a signage company that will take your projects to heart.

Be sure to read this article for more information on the many different uses of wayfinding signs for your business.

For any other information that you might need, be sure to contact us for more inquiries.