Advertising and marketing campaigns are a significant part of running a business and building brand awareness. No matter if your budget is small or large, enlisting yard sign advertising can be highly beneficial. Most customers are within a 5-mile radius of the local businesses that they patronize.
Unlike the amount needed to procure massive billboards prominently placed near a highway, yard signs for advertising are cost-effective, modest in size, and portable. When strategically placed with eye-catching designs, yard signs pull in customers and increase a company’s cash flow.
1. Cost-Effective Advertising
Opt for cost-effective yard sign advertising when you need to get your brand or business’s message out quickly without breaking your budget. Posting lawn signs in strategic locations around a city or town is less expensive than a highway billboard or large sign on the side of a metro bus, train, or high-density building.
Yard signs provide a lightweight, easy to transport form of advertising that can get printed out quickly in mass quantities. Forget about stressing over how to adjust a budget to afford expensive advertising in the most desirable areas. Get a more significant return for your investment by working small in size but using many yard signs to advertise your product, service or build brand awareness.
2. Increase Brand Recognition
Even if you think enough customers know about your brand, company’s product or service, they don’t. There are always prospective and current loyal customers that could use a reminder that your company is open for business. Enjoy a down-home, grassroots approach to advertising your company and brand via corrugated plastic and custom metal yard signs.
The rule of seven says that it takes seven times to show a brand’s message before a customer latches on firmly. Using lawn signs is a highly effective way to reach customers, expand brand awareness, and get people talking about your business. After all, the power of word-of-mouth coupled with plenty of signs physically advertising your brand has a powerful impact and influence.
3. Small But Mighty Design
If you ask yourself, “Does yard sign advertising work?” Remember, you can successfully actualize an advertising and marketing campaign using smaller, manageable forms of signage. Yard signs come in various sizes and styles, have visual oomph, and effectively reach customers and expand brand awareness.
To make up for the limitations on the dimensions of a custom yard sign, opt for the most prominent lettering in a suitable font that works well visually and allows for clear readability. Ideally, many yard sign designs balance out text, images, and pertinent information displayed with about 30% to 40% whitespace showing.
Make a visual impact and add directional arrows. Use specific colors and proportions to emphasize the most critical messages and make prospective and current customers keep your brand in mind.
4. Durable & Environmentally Friendly Options
The benefits of using a corrugated plastic yard sign or even a custom metal yard sign are that they can be recycled, repurposed, and are durable. A quality yard sign must weather the elements when outside and last as long as the intended marketing and advertising campaign period.
When a business is ready to move on to another project, yard signs can be scheduled for pickup with a service, recycled, or put away until needed again. Many yard signs display evergreen messages which continue to be relevant over the years for a company.
As customers demand more transparency and ethical responsibility from the businesses they patronize, using yard signs made from environmentally-friendly materials is a bonus.
5. Capture High And Low Traffic
Don’t miss out on capturing any customers in high-traffic or low-traffic areas. There is always room to share your company’s brand message, goods, services, and influence. You can never have too much advertising, so ordering custom yard signs in different styles, sizes, and messages target your demographic.
Think of the possibilities when you use smaller, family-friendly signs posted on neighborhood lawns in front of commercial and residential properties. Yard signs developed for reaching customers in high-traffic areas can be a bit larger, more dramatic, and experiment with their message to garner attention. Grab all of your potential customers in one fail swoop with multiple yard signs in a wide range of locations.
Conclusion
Think again before dismissing the effectiveness and influence of yard sign advertising to expand customer reach, target your ideal demographic, and build brand awareness. You don’t have to focus on enlisting the most giant and expensive signs possible to increase your cash flow and attract customers.
Advertising where your customers live, work, play, or frequent is easier to execute using custom yard sign advertising. Check out Campbell’s Signs for your next run of yard signs and other relevant business solutions for advertising and beyond.
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