Understanding your customers and how to best grab their attention is critical when you need to funnel traffic toward a big event or sale. Utilizing a mix of different sale signage ideas improves the odds of success and markets your brand. 

The best event signage ideas should target your demographic with eye-catching graphics, bold colors, and a clear message that motivates viewers to take action. Read on to learn about fantastic sale signage that wows the crowd.

1. Walk This Way

It is crucial to place event signage where potential customers are walking. As people make their way past venues, retail stores, and other businesses, one of the simplest and effective ways to reach customers is with sidewalk signage. Use messages that pique customer interest without confusion. Rely on sharp, readable text, brilliant colors, and stylistic graphics with directional signs beckoning customers to enter.

Also known as an A-frame, sidewalk signs allow businesses and events to advertise on two sides. Chalkboard signs, metal signs, and painted wood signs propped outside a storefront are the perfect chance to grab customers’ attention and alert them to upcoming events and sales. Rethink venue signage and small sale signs with a sidewalk sign.

2. Mad About Banners

Banners are a fantastic signage idea that works well when suspended from ceilings, hung in windows, or even displayed in freestanding outdoor event signs. Many businesses and events love banners because they are durable enough to weather the elements, can be reused for a long time, and are cost-effective.

Promote concerts, buffets, grand openings, and recurring sales using banners on fences, near expressways, or at the entrance of commercial strips. Banners are an excellent promotional tool that works well for outdoor events and indoors.

3. Looking Down

The floor is prime real estate for advertising and marketing a brand, expanding customer reach, and netting future sales. Consider sharp floor graphics to capture attention from passersby. 

Floor signs can be as clever as wraps on stairs, stenciled onto the sidewalk, or removable vinyl event signage. Use floor signs as a wayfinder to direct customer traffic to your event or focus solely on informing your target demographic with critical details about your event or sale.

4. Window Showstopper

People love window displays. A large window or two is the perfect place to hang up small sale signs in the form of window clings, floating banners, or beautifully rendered wooden or metal signs.

Consider hanging backlit or fully lit reusable event signage or directional signs to draw customers inside your event. Don’t forget to use clever sale signage placed near an open door or window inside a standing sign display too.

5. Lead Them In

After capturing a potential customer’s attention about your event, you have to help usher them in your doors. Don’t forget the importance of installing easy-to-read, clear wayfinding signs or directional signs. 

Make a trail from the parking lot to your store with event signage on the ground, hang eye-level banners and flags near street parking, or place sale signage outside the entrance.

6. Inflated Proportions

Bring out the kid in everyone with quirky, inflatable sale signage with a strong call to action. Inflatable characters waving about instantly grab attention, and any text on outdoor inflatable signs front or back should be visible from hundreds of feet away. 

Inflatable signs are an excellent method to attract crowds to concerts, fairs, theater events, restaurant openings, and other businesses. Use inflated signs for sales and ongoing events in parking lots, near highways, and busy intersections with plenty of traffic.

7. Wave A Flag

Give your event or sale the attention it deserves with a mix of small and large flags. Advertise to large crowds outdoors with vinyl flags or hang small flags inside stores at critical locations for point of sale signage. Flags are an effective form of signage that can be displayed in yards, indoors, outdoors and are often reusable if vinyl, canvas, or another durable material.


When it comes to advertising a big event or sale, you can’t go wrong with using a combination of different signage ideas to capture attention and customers. Using indoor and outdoor event signs at key locations where your demographic is present can expand a brand’s message, increase profitability, and lead to success.

Invest in your brand, increase customer reach, and make a lasting impression with signage ideas that are effective and visually interesting. Whether you need permanent or temporary signage for your next major sale or event, put your trust in experts with decades of experience and quality craftsmanship. Call Campbell’s Signs to create signage of all types for your brand or business.


Trade show events are an exciting time for companies. Using quality signage can help an entity shine within an industry and appropriately display its wares and services. It is critical to have eye-catching, attractive signage like banners, scrolling displays, flags, and more. However, you may be wondering which trade show signage ideas are best for your booth? We will cover some trending and practical trade show sign ideas that are memorable and desirable.

Points To Consider For Signage Ideas

Clean, attractive signage that gets the desired attention is an expectation for a trade show display. No matter the size, color, or orientation of a banner, flag, or sign, there are some key points to consider when making signage designs.

  • Utilize white space to emphasize logos, images, and essential text
  • Embrace intense colors for backgrounds, fonts, or images to grab attention
  • Avoid using all caps for everything to increase readability 
  • Stay away from cluttered designs that are overwhelming and busy
  • When in doubt, a clean and simple design or limited color palette is most effective
  • Make sure any colors used are consistent and represent your brand in the best light

1. Vertical Signage

Change up expectations for your booth’s banner or hanging sign and opt for a vertical orientation. You can draw in customers and help direct eye movement for your products and services with vertical signage flanking the booth or entrance. Consider the possibilities of using freestanding signs with a trade show banner stand, hanging vinyl signs, or using towering flags.

2. Double-Sided Trade Show Banners

Don’t neglect to capture attention from passersby and display pertinent information on both sides of a banner or sign. Hanging double-sided signs presents the opportunity to show off contrasting information that complements one another. Focus on showcasing strong imagery with social media contacts underneath on one side and contact information or current promotions and star products on the other side.

3. Yard Signs

Build up interest for your presence at an upcoming trade show and generate more foot traffic with a yard sign or two. Yard signs are lightweight outdoor event signage that is easily posted in areas where your demographic is located. Also, post yard signs within a few miles of the upcoming area where an event will be held to drive customer traffic, interest and get people curious about your brand.

4. Add Backlighting

Give any banners for events,  vinyl signs, or other forms of signage an upgrade with the addition of some backlighting. Take advantage of extending backlighting to areas of your booth, table, or backdrop curtain too. Lighting can reinforce your brand’s colors and identity and emphasize your trade show signage.

5. Go Large And Up

Reach more customers and garner attention with signs mounted high above crowds, use trade show banners or signs with larger text, bold images, and establish your brand’s presence with more prominent signage.

6. Flag In Customers

Move over banners, rustic wood signs, or shiny metal signs for events. Consider ordering flags to generate interest and create a different visual impact than hanging or freestanding banners. You can take advantage of creating flags that are double-sided, in a custom shape, or waving to bring in foot traffic.

7. Floor Graphics

One area that many companies fail to cover is right at your feet. Make an effort to have signage for the floor, whether you project a digital display or post signage with attention-grabbing text, images, or even social media contact information. 

You can use floor graphic signage to help guests navigate your booth, follow a game, or create a buzz. Don’t forget to share promotions on floor signage as guests walk in and walk out.

8. Selfie Opportunity

Consider using a retractable trade show banner to create a custom backdrop for guests to take a photoshoot or selfie. You might even want to hire a customed character or have a company mascot present to take pictures with interested customers. Another option beyond retractable banners is to create a frame style banner or sign for customers to pop their heads in and make fun gestures.

9. Multiple Contrasting Display

Create more interest by using slightly different styles and sizes of panels nestled next to one another. You could include wrap-around signage on a table, paired with signage in a trade show banner stand or sign behind it or next to it. Or, use backlit signage combined with an unlit sign. Avoid making signage dull. Use contrasting colors, sizes, and other intelligent ways to keep eyes on your booth, your brand’s information and make a memorable impression.


Trade shows and events are exciting and offer an opportunity to introduce your product or service to potential customers and establish your brand’s dominance in the industry. Successful signage is attractive, delivers the right message, and prominently displays critical imagery and text.

Campbell’s Signs is ready to help you create any standard or custom signs needed for upcoming trade shows and events of all kinds.

Many people overlook the importance of signage at events, but the right signs can really have an impact on the event’s success. Signs are a major tool in organizing events and making attendees’ experiences better. The best signs are not only informative and useful but can also be fantastic business tools when it comes to marketing and promotions.

Campbell’s Signs of Texas create custom-made signs for any occasion, whether it’s a corporate event, fundraiser, trade show, large-scale celebration, or similar. There are diverse styles of signage to consider and, with years of experience, Campbell’s offers unrivaled advice and service to make your ideas a reality.

Reasons for Signage at Events

Event signage is essentially any combination of text and graphics displayed to give information to attendees or participants. These visual guides come in all shapes and sizes, in an array of colors, and give varied information.

Signs are used at events for many purposes, and it’s common for organizers to display various signs around venues for different aims. Signs can:

  • Give directions
  • Offer information
  • Promote events
  • Raise brand awareness
  • Provide safety and security details
  • Encourage action

Pre-event, hosts can use signs to promote events and pique curiosity and interest. This can encourage greater attendance.

At the event, organizers use signs to direct attendees to specific areas, for example, registration booths, emergency exits, bathrooms, refreshments, and workshops. Participants don’t need to wander around lost or confused.

Signage can offer important and useful information, such as what to do in the case of emergency, whether children or animals are permitted, timings of activities, and the event schedule.

Good signs can be a great tool for promotions. Companies can display their logos prominently, leading to greater brand recognition. Well-coordinated and well-branded signs can enhance the reputation and add credibility and trust to any business event.

Businesses can use signs to display social media details, such as LinkedIn, Facebook, and Instagram. This opens up ongoing opportunities for advertising and provides an easy way for attendees and event organizers to stay connected.

Many events have a range of sponsors. Signs can be an excellent way to give recognition to sponsors, which can potentially secure future sponsorship agreements.

Essentially, signs enhance a participant’s experience, help attendees to feel comfortable, ensure events run smoothly, and provide opportunities for marketing and advertising.

Design of Event Signage

There are many aspects to consider when designing signage for events. Ultimately, however, signs should be noticeable, easy to understand, and attractive.

Size of Signs

While huge signs could be overwhelming, small signs can often be overlooked, thus serving no useful purpose. Generally, the bigger the sign, the better. Event participants should be able to spot signage with ease and from afar.

Consider the amount of space you have available. Billboard-size signs can be ideal for open areas, while poster-sized signs can grab attention in indoor spaces.

Text Size and Font

Text needs to be easy to read, both near and far. Larger text is better, preferably in a simple font. Fonts can be coordinated to match corporate styles for greater brand cohesiveness.

Color of Signs

The most effective signs are typically designed using corporate colors and fonts, use company logos and follow the aesthetic outline for the event as a whole. It is usual to coordinate the appearance of various event elements, such as signs, brochures, social media posts, banners and any giveaway items.

You may also consider current trends and themes when designing signs, particularly if an event is not affiliated with just one company. Fresh, modern, and trendy signs are more likely to capture attention than those that are drab and dull.

It’s important to consider color contrast when designing event signs too. It’s usually more difficult to read signs that feature similar colors; contrast light text on a dark background or pair dark writing with a light background for greater readability and noticeability.

Images on Signs

While images can be effective on signs when used correctly, too many graphics can act as a distraction. People might ignore signage that appears too fussy. With the exception of logos, try to keep images to a minimum.

Alternatively, consider using text in a color-blocked, contrasting background on top of images to make information stand out.

Shape of Signs

Many people automatically think of signs as being certain shapes, such as rectangular, square, round, or arrow-shaped for directional signs. You can, however, use lots of creativity with the shape to make signage stand out.

Using unique or unusual shapes can make signs more visually appealing and more likely to grab people’s attention. Think about your overall theme and event purpose, think outside of the box, and you may come up with ideas for truly outstanding signs.

Positioning of Signage

The ultimate goal of signs is to be noticed and read, so it’s important to consider where to position your event’s signage for maximum effect.

Signs work well in high-traffic areas, providing exposure to the maximum number of people. Entrance areas, bathrooms, doors, and hallways are often popular places to display signs. Consider locations that are a bit different to the norm too, such as inside elevators, next to staircases, and in car parking areas.

Types of Signs

You don’t need to have signs on only walls; there are many ways to display effective signage. Consider, for example, signposts, removable boards or display frames, hanging signs, on tables or desks, and on windows.

Double-sided signs, or signs with multiple sides, can be great space-saving ideas for freestanding signs in a smaller area.

There are many variables when it comes to making a sign; from materials and textures to lighting and illuminations as part of the sign itself, there are many ways to create eye-catching signage for your event.

Signage Testing

After designing and placing your signs, spend time taking a walk-through of your venue to see your signs from a visitor’s perspective. You can check that everything is ready for your event and that signs are in the best places for high visibility.

Use Great Signs for a Successful Event

Signage can make a world of difference when it comes to the flow of an event, guest experience, and desired aims and outcomes of an event. In short, signage really can make or break your event. Contact Campbell’s Signs of Texas for the best signs for any event.


Signs are a marker of your business or organization’s identity and professionalism. They also serve as a terrific way to advertise your business and its location. While exterior signage is important, interior signs are useful to your employees and customers for a multitude of reasons. Campbell’s Signs of Texas produces a wide range of custom […]

Placing interior signs around your business place helps customers get around quickly. Easy to read signage makes your customers feel comfortable finding their way while increasing their satisfaction level with your services. Making your clients happy improves your reputation as a reliable business, and it shows you care when you show the way using clear display signs. 

Use Interior Signs to Increase Your Professional Image

 People place great emphasis on appearance, and using interior signs visually demonstrates your dedication to excellence. When your customers arrive at your business, they’ll judge your trustworthiness based on how attractive it looks. Customers trust services from companies that: 

  • Use professional signs.
  • Look attractive and modern.
  • Keep the premises neat and orderly.
  • Show their dedication to customer satisfaction.

It takes seconds for customers to make a first impression of your business. You want to make a lasting impression with your customers so that you can reap the benefits of serving repeat clientele. 

How to Create Stellar Interior Signage

 There are a few key elements that go into making excellent interior signs. Carefully combined visual elements ensure your interior signage communicates well with your customers. The main details in a well-designed sign include:

  • Contrast: Your message should clearly contrast with the background of the sign. 
  • Spacing: The lettering and graphics need proper spacing between the edges of the sign and between each other for best readability.  
  • Font: The font size and type need to be legible. Classic fonts are the easiest to read. The negative space around the letters should be even for optimal visibility. 
  • Logos: The logo communicates who you are as a brand, and it should be easy to see.  
  • Size: Choose the appropriate size sign for its location. Too big will be overpowering, and too small won’t have an impact.

Investing the time and money into visually appealing interior signs only makes sense when you’re mindful of the essential elements. Professional sign-making companies help you customize and personalize your graphics. They’ll help you bring your ideas to life to display at your place of business proudly.

Interior Signs That Comply With the Americans With Disabilities Act

It’s part of ethical business practices to cater to customers with visual impairments. The United States Department of Justice requires all businesses to adhere to the ADA specifications. The interior signs that need to be ADA compliant include: 

  • Signs to identify permanent rooms.
  • Some Safety signs.
  • Signs for elevators, stairwells and emergency exits.

The interior building signs must include mandatory features to be fully compliant with ADA regulations. Each part plays a vital role in displaying information to make your business more accessible. The main features of an ADA compliant sign are:

  • Braille: a writing system made up of raised dots used by people who are blind.
  • Raised characters: must be 1/32-inch (0.8 mm) minimum.
  • Non-glare: best choices are a matte or eggshell finish.
  • High contrast: displays the location and the purpose of the room, so it’s easier to read.
  • Proper placement: installation at the appropriate height and location next to the room allows for easy identification.

Your business relies on serving your customers with excellence, so the addition of well-designed interior signs enhances your credibility. Following the proper procedures for creating and placing ADA interior signs give your workplace a trustworthy appeal.

Making your location accessible to all makes it easier to do business. More importantly, ADA signs make your guests feel welcome and appreciated. When customers feel valued, it increases their engagement and contentment with your company.

How Interior Logos Demonstrate Your Dedication to Professionalism

When a business displays an interior sign with a logo, it shows confidence and your brand’s authority. Using various materials in your design helps you stand out from your competitors by creating a unique and visually attractive representation of your organization. Letters of your business and symbols should be installed professionally for maximum impact.

Installing a logo sign boosts the morale of employees, creating a more efficient workforce. If your teammates are happy, they’ll demonstrate your workplace morale to customers. A professional sign-making company can replicate the same fonts and graphics as your logo. 

The Necessary Types of Interior Signs

People feel safe and comfortable inside a building that has professionally designed and installed interior signage. With the help of the right interior signage, your clients can quickly navigate around your premises to get the services they need from you. The standard interior signs deemed necessary include: 

  • Washrooms
  • Fire extinguisher location
  • Entrance and exits
  • Business name
  • Directional
  • Informational

Let the experts do the hard work for you by implementing a branded and cohesive look to your interior signs. With your input, they’ll create the perfect visuals you need to meet regulations and help your business thrive. 

Keep Your Customers Engaged Using Interior Signs

Picture yourself walking through a building and how you feel as you find your way with the help of interior signs. Understanding the client experience will help you create the perfect navigational and informational signage system. Customers appreciate being catered to, and using interior signage keeps them engaged with your business.

When your business adds elements of graphic design to add to the décor of the building, customers perceive you as being knowledgeable, dedicated to excellence, and reliable. The character of your company relies on its appearance, so it’s best to opt for signage that best reflects your brand’s values. 

Display Your Business Savvy to Increase Customer Satisfaction

Positive customer reviews are more important than ever before for maintaining and growing a successful business. When a customer respects your interior signage as a symbol of your dedication to quality, they will let others know either by word of mouth or online. Campbell’s Signs of Texas has all the right tools and services to help you create memorable interior signs that reflect your brand’s will to succeed.

Are you looking for ways to boost your company’s presence in its physical location? You might be trying to make it stand out at your corporate building. Maybe you are looking for ways to draw people to your store within a mall.

Whatever the case might be, there’s a type of custom sign for every need! The only dilemma is identifying which of the custom signs is best for what you need.

By merely learning about the different signs, you can figure out which signs will help you achieve your goals. Here is an overview of custom signs that might be the best fit for you.

1. Exterior Building Signs

There are many reasons why you might need an exterior building sign. You might be placing it on the outside of your company building. 

No matter the type of signs you need they all have a standard that they need to meet. They need to be durable to the outdoor elements and comply with several regulations.

Be sure to line yourself up with a custom signs company that can meet those requirements and exceed your expectations!

2. Interior & Exterior Office/Wayfinding Signs 

One of the biggest needs that you’ll have with your company’s interior & exterior signage is wayfinding signs. These are the signs that let employees and clients know exactly where they need to go. They enhance the in-office customer experience.

For example, if a client is looking for the customer service department, they can find it easily using the signage you have throughout the building. It serves as an arrow in what would otherwise seem like a maze to them.

Requiring an interesting balance between setting a system and drawing people in to learn more. Campbell’s Signs of Texas will be happy to help you find that balance with all your interior wayfinding signage needs!

3. Interior & Exterior Logos 

Have you ever walked into a corporate building and wondered if you were in the right place? That will never be an issue at your company if you invest in interior logos.

These logos can greet your customers at the door, giving them the first impression of what it will be like to work with your company. You can use different materials to control the impression that your customers make whenever they first walk in.

For example, placing an interior logo made out of metal or stainless steel behind your front desk can give off a classy or industrial vibe. It’s sure to make their jaws drop to the floor!

You can make an interior logo sign that matches the font and design of your logo perfectly. That way, there’s never a doubt that your client is in the right building/floor.

No matter whether you’re looking to emulate your company’s logo or letterform, Campbell’s Signs of Texas can help you match it. Better yet, you can have them customized to fit a wall, above a doorway, or anything in between!

4. Vinyl Graphics

Of course, your company’s layout isn’t complete without vinyl graphics applied on the glass throughout your office’s interior and exterior. The design can be made to fit any idea you have, thus propelling your company’s brand throughout the workplace.

They can be placed on your company’s doors, wrapped on your company vehicles, or placed on the inside or outside (or both) of your building’s windows. Whatever need you have can be exceeded with vinyl graphics.

These graphics go a long way towards establishing the tone of your office. Whether it’s a fun, Google-campus-style vibe or a hardworking industrial tone, the graphics will help you match it!

5. Banners

Banners are one of the most important sign types for your company. They can be used to market your brand anywhere and everywhere.

You can place them on the side of buildings, use them as the background at your sales table for conventions, or even hang them from the rafters of your office. The sky is the limit, and you’ll find hundreds of uses for each one that you make.

The only problem is finding banners that can withstand the brutal elements of the great state of Texas. make sure you only invest in those made of the finest materials to give your brand a consistently fresh impression!

6. Room Naming/Area Naming/Donor Displays

As you can see, there are many different reasons why you might need individual signage to name your rooms. 

It might be something as simple as creating a classy looking “conference room” signs, but some are more crucial. You might want to show gratitude to your donors with a “corporate partners” wall that lists all the essential partners your company has.

Perhaps you’re a school that wants to create a “wall of fame” for all of the most prized athletes in your programs’ history. 

No matter the reasoning, they should be commemorated in the finest materials, with many different options for you to choose from.

Invest in the Custom Signs That You Need

There are some custom signs on this list that your company desperately needs, while others might not apply to it. Be sure to do business with a signage company that will take your projects to heart.

Be sure to read this article for more information on the many different uses of wayfinding signs for your business.

For any other information that you might need, be sure to contact us for more inquiries.