Many people overlook the importance of signage at events, but the right signs can really have an impact on the event’s success. Signs are a major tool in organizing events and making attendees’ experiences better. The best signs are not only informative and useful but can also be fantastic business tools when it comes to marketing and promotions.

Campbell’s Signs of Texas create custom-made signs for any occasion, whether it’s a corporate event, fundraiser, trade show, large-scale celebration, or similar. There are diverse styles of signage to consider and, with years of experience, Campbell’s offers unrivaled advice and service to make your ideas a reality.

Reasons for Signage at Events

Event signage is essentially any combination of text and graphics displayed to give information to attendees or participants. These visual guides come in all shapes and sizes, in an array of colors, and give varied information.

Signs are used at events for many purposes, and it’s common for organizers to display various signs around venues for different aims. Signs can:

  • Give directions
  • Offer information
  • Promote events
  • Raise brand awareness
  • Provide safety and security details
  • Encourage action

Pre-event, hosts can use signs to promote events and pique curiosity and interest. This can encourage greater attendance.

At the event, organizers use signs to direct attendees to specific areas, for example, registration booths, emergency exits, bathrooms, refreshments, and workshops. Participants don’t need to wander around lost or confused.

Signage can offer important and useful information, such as what to do in the case of emergency, whether children or animals are permitted, timings of activities, and the event schedule.

Good signs can be a great tool for promotions. Companies can display their logos prominently, leading to greater brand recognition. Well-coordinated and well-branded signs can enhance the reputation and add credibility and trust to any business event.

Businesses can use signs to display social media details, such as LinkedIn, Facebook, and Instagram. This opens up ongoing opportunities for advertising and provides an easy way for attendees and event organizers to stay connected.

Many events have a range of sponsors. Signs can be an excellent way to give recognition to sponsors, which can potentially secure future sponsorship agreements.

Essentially, signs enhance a participant’s experience, help attendees to feel comfortable, ensure events run smoothly, and provide opportunities for marketing and advertising.

Design of Event Signage

There are many aspects to consider when designing signage for events. Ultimately, however, signs should be noticeable, easy to understand, and attractive.

Size of Signs

While huge signs could be overwhelming, small signs can often be overlooked, thus serving no useful purpose. Generally, the bigger the sign, the better. Event participants should be able to spot signage with ease and from afar.

Consider the amount of space you have available. Billboard-size signs can be ideal for open areas, while poster-sized signs can grab attention in indoor spaces.

Text Size and Font

Text needs to be easy to read, both near and far. Larger text is better, preferably in a simple font. Fonts can be coordinated to match corporate styles for greater brand cohesiveness.

Color of Signs

The most effective signs are typically designed using corporate colors and fonts, use company logos and follow the aesthetic outline for the event as a whole. It is usual to coordinate the appearance of various event elements, such as signs, brochures, social media posts, banners and any giveaway items.

You may also consider current trends and themes when designing signs, particularly if an event is not affiliated with just one company. Fresh, modern, and trendy signs are more likely to capture attention than those that are drab and dull.

It’s important to consider color contrast when designing event signs too. It’s usually more difficult to read signs that feature similar colors; contrast light text on a dark background or pair dark writing with a light background for greater readability and noticeability.

Images on Signs

While images can be effective on signs when used correctly, too many graphics can act as a distraction. People might ignore signage that appears too fussy. With the exception of logos, try to keep images to a minimum.

Alternatively, consider using text in a color-blocked, contrasting background on top of images to make information stand out.

Shape of Signs

Many people automatically think of signs as being certain shapes, such as rectangular, square, round, or arrow-shaped for directional signs. You can, however, use lots of creativity with the shape to make signage stand out.

Using unique or unusual shapes can make signs more visually appealing and more likely to grab people’s attention. Think about your overall theme and event purpose, think outside of the box, and you may come up with ideas for truly outstanding signs.

Positioning of Signage

The ultimate goal of signs is to be noticed and read, so it’s important to consider where to position your event’s signage for maximum effect.

Signs work well in high-traffic areas, providing exposure to the maximum number of people. Entrance areas, bathrooms, doors, and hallways are often popular places to display signs. Consider locations that are a bit different to the norm too, such as inside elevators, next to staircases, and in car parking areas.

Types of Signs

You don’t need to have signs on only walls; there are many ways to display effective signage. Consider, for example, signposts, removable boards or display frames, hanging signs, on tables or desks, and on windows.

Double-sided signs, or signs with multiple sides, can be great space-saving ideas for freestanding signs in a smaller area.

There are many variables when it comes to making a sign; from materials and textures to lighting and illuminations as part of the sign itself, there are many ways to create eye-catching signage for your event.

Signage Testing

After designing and placing your signs, spend time taking a walk-through of your venue to see your signs from a visitor’s perspective. You can check that everything is ready for your event and that signs are in the best places for high visibility.

Use Great Signs for a Successful Event

Signage can make a world of difference when it comes to the flow of an event, guest experience, and desired aims and outcomes of an event. In short, signage really can make or break your event. Contact Campbell’s Signs of Texas for the best signs for any event.


Signs are a marker of your business or organization’s identity and professionalism. They also serve as a terrific way to advertise your business and its location. While exterior signage is important, interior signs are useful to your employees and customers for a multitude of reasons. Campbell’s Signs of Texas produces a wide range of custom […]

Is your business looking for new avenues of advertising to undertake? Have you seen banners advertising other companies and want to use this method for your own?

Did you know that 90% of searchers haven’t made up their minds about a brand before starting their search? With an effective banner, you can draw this potential clientele towards your business.

Creating the perfect banner can be challenging, especially when it is for your business.

Bringing attention to your brand with a banner requires the right design. Here are seven factors to consider when designing business banners.

1. Logo Design

When designing business banners for your company, consider your logo. If your business doesn’t have a logo, look into creating one.

Having a logo linked to your brand allows potential clients to know your company with a glance. You will want to add your logo to your banner.

Your logo needs to be visible enough to catch the eye of passers-by. Don’t hide it away in a corner, or make it so small people won’t see it. Hiding your logo will cut your chances of receiving traffic from your banner.

Placing your logo in the center of the banner above the text may be your best bet. If you don’t have much text, you can make the logo bigger to make your company known.

2. Color Pallet

When trying to think of potential banner design ideas, you need to consider how the coloring would look when blown up. Your banner will be a lot larger than the screen you design it on.

Make sure your color pallet is easy on the eyes. But, also ensure it isn’t so similar that some sections will go unseen by the public.

Another thing to take into account with regards to the coloring, it will be outside. The lighting changes constantly. Will your banner be equally effective during the day as it would in the evening.

3. View from a Distance

When you are at your desk, you will be able to see every detail of your design. Once it has finished printing, you may still see everything when checking your product over.

Now imagine how much you would be able to see from the other side of the street. Has some information been lost?

Not all of your potential clients will be passing directly in front of your banner. Your information needs to be large enough to be seen from a distance. Any lost information is a potential loss of clientele.

4. How Much Text to Use

Once you decide the size of the banners you wish to use, you will know how much space you have to create your banner. But, this doesn’t mean you need to fill the entire surface with writing.

What is the plan for having the banner? Is there specific information you wish to share with the public?

Take questions like these and focus on covering your topic. Cover it enough for the information to be shared, but not so you drown people with writing.

People aren’t going to stand at your banner for more than a couple of minutes at most. Can all your information be shared in that short time?

5. Memorable Taglines

‘Once you pop, you can’t stop.’ ‘Taste the rainbow.’ These are all iconic taglines. Pringles and Skittles have the right idea.

Create a tagline that will stick in people’s minds. Make it short enough so it’s easy to remember.

Create a collection of potential taglines. Once you have a decent amount, test it on a few focus groups.

Now you have decided on the perfect tagline. Consider using it on your banners for business growth. Will it make people stop to look, or will it use up vital space?

6. Image Printability

Before you pay to have your banner made, think about how it will look. Once it has been finalized, it will look very different from how it was on your screen.

Have you used the highest resolution you can for your logo? If not, it may come out blurry.

There are a few things that could go wrong between the design and the print. If you don’t want to risk wasting funds on bad banners, you can go to a banner design company, and they will assess it for you.

Banner design costs may end up a cheaper option, rather than having to start from scratch when the printing doesn’t come out as you had hoped.

7. What Material Will You Print It On?

Now you have completed the perfect design for your banner. Next, you need to decide on the material you wish to print it on.

You have a few options of materials. But, you will need to consider how each one will be affected by being outdoors.

You’re going to want to choose a durable material. The longer your banner can survive outside, the better for your business.

Will the banner be flame retardant? It would be best if you always put safety above all else.

Think about the long term when choosing the material as well as the look. Make sure your banner appears as smart as your office looks.

Gain a Better Banner

Now you know what to think of when designing business banners for your company. Make it the best it can be, and the traffic will soon come your way.

Place your logo in the perfect place. Choose the perfect color pallet.

Think about whether the public will miss the information at a distance. Don’t smother your banner with words.

Think of the best tagline for your company. If all of this seems daunting, enquire with a banner design company to help you.

Contact us for a quote for your banner today.

Are you looking for ways to boost your company’s presence in its physical location? You might be trying to make it stand out at your corporate building. Maybe you are looking for ways to draw people to your store within a mall.

Whatever the case might be, there’s a type of custom sign for every need! The only dilemma is identifying which of the custom signs is best for what you need.

By merely learning about the different signs, you can figure out which signs will help you achieve your goals. Here is an overview of custom signs that might be the best fit for you.

1. Exterior Building Signs

There are many reasons why you might need an exterior building sign. You might be placing it on the outside of your company building. 

No matter the type of signs you need they all have a standard that they need to meet. They need to be durable to the outdoor elements and comply with several regulations.

Be sure to line yourself up with a custom signs company that can meet those requirements and exceed your expectations!

2. Interior & Exterior Office/Wayfinding Signs 

One of the biggest needs that you’ll have with your company’s interior & exterior signage is wayfinding signs. These are the signs that let employees and clients know exactly where they need to go. They enhance the in-office customer experience.

For example, if a client is looking for the customer service department, they can find it easily using the signage you have throughout the building. It serves as an arrow in what would otherwise seem like a maze to them.

Requiring an interesting balance between setting a system and drawing people in to learn more. Campbell’s Signs of Texas will be happy to help you find that balance with all your interior wayfinding signage needs!

3. Interior & Exterior Logos 

Have you ever walked into a corporate building and wondered if you were in the right place? That will never be an issue at your company if you invest in interior logos.

These logos can greet your customers at the door, giving them the first impression of what it will be like to work with your company. You can use different materials to control the impression that your customers make whenever they first walk in.

For example, placing an interior logo made out of metal or stainless steel behind your front desk can give off a classy or industrial vibe. It’s sure to make their jaws drop to the floor!

You can make an interior logo sign that matches the font and design of your logo perfectly. That way, there’s never a doubt that your client is in the right building/floor.

No matter whether you’re looking to emulate your company’s logo or letterform, Campbell’s Signs of Texas can help you match it. Better yet, you can have them customized to fit a wall, above a doorway, or anything in between!

4. Vinyl Graphics

Of course, your company’s layout isn’t complete without vinyl graphics applied on the glass throughout your office’s interior and exterior. The design can be made to fit any idea you have, thus propelling your company’s brand throughout the workplace.

They can be placed on your company’s doors, wrapped on your company vehicles, or placed on the inside or outside (or both) of your building’s windows. Whatever need you have can be exceeded with vinyl graphics.

These graphics go a long way towards establishing the tone of your office. Whether it’s a fun, Google-campus-style vibe or a hardworking industrial tone, the graphics will help you match it!

5. Banners

Banners are one of the most important sign types for your company. They can be used to market your brand anywhere and everywhere.

You can place them on the side of buildings, use them as the background at your sales table for conventions, or even hang them from the rafters of your office. The sky is the limit, and you’ll find hundreds of uses for each one that you make.

The only problem is finding banners that can withstand the brutal elements of the great state of Texas. make sure you only invest in those made of the finest materials to give your brand a consistently fresh impression!

6. Room Naming/Area Naming/Donor Displays

As you can see, there are many different reasons why you might need individual signage to name your rooms. 

It might be something as simple as creating a classy looking “conference room” signs, but some are more crucial. You might want to show gratitude to your donors with a “corporate partners” wall that lists all the essential partners your company has.

Perhaps you’re a school that wants to create a “wall of fame” for all of the most prized athletes in your programs’ history. 

No matter the reasoning, they should be commemorated in the finest materials, with many different options for you to choose from.

Invest in the Custom Signs That You Need

There are some custom signs on this list that your company desperately needs, while others might not apply to it. Be sure to do business with a signage company that will take your projects to heart.

Be sure to read this article for more information on the many different uses of wayfinding signs for your business.

For any other information that you might need, be sure to contact us for more inquiries.