Tag Archive for: logo signs and names

For a sign to be effective and transmit the desired impression and information to viewers, you’ll want to utilize specific sign design tips. Because signage visually represents a company and its message, it is critical to make intelligent decisions about presenting any included logo and designs. Read on to discover essential points for effective modern signage design before letting your signage team take the reigns.

1. Clean Legible Lettering

Any lettering used for signage will either help or hurt a brand and its image. If lettering is too fancy, complicated to read, or is confusing, viewer’s will end up more frustrated or laughing about a failed sign. Make sure to leave enough whitespace for text too.

2. Balanced Composition & Layout

When making business signage, it is crucial to narrow down the information presented. A sign design that is crowded or junky looking because of a poor mashup of text, graphics, and other elements will lead to disgruntled, unhappy viewers. 

When in doubt, keep things clean and straightforward. Be open to sign design tips that are balanced and well-composed. Focus on showcasing the most critical information to transmit your brand’s message to potential customers.

3. Prominent Logo Position

You may think everyone is already familiar with your company and logo signs and names, but you can never advertise your brand enough. A logo is a powerful visual symbol representing your company, its values, and the overall message. 

Make your logo design a reasonable size for increased visibility and that it isn’t overwhelming or underwhelming your overall sign design. The logo should be a prominent feature but not in competition with accompanying text or graphics.

4. Proportion & Placement

If you are stumped for outdoor signage ideas, don’t play it safe and create a visually dull sign. Embrace proportion and scale for text, images, graphics, and other visual elements. 

Play around with the placement to end up with a sign with plenty of visual interest, is not confusing, and is highly effective. A sign with a good layout should not have elements in competition with one another but be complementary.

5. Take Advantage Of Colors

Color is a highly effective sign design tool, so using high contrast, vivid shades, or even sticking to a monochrome palette makes a compelling visual impact. Make sure all colors are harmonious, balanced, and accurately represent your brand. The wrong color choices can turn off customers and lead to confusion about the nature and values of your business.

6. Go The Distance

Think about the presentation of your signage for business and if it will be viewed from far away or up close. An effective sign should utilize the elements of proportion, contrast, balance, and color for optimal readability from far away if a billboard. 

Smaller signs should reflect the most critical elements and be visually compelling and legible. Don’t forget how a sign’s shape, material, and overall style impact a brand’s identity and reception.

7. Multiple Mockups

Don’t get comfortable settling on one final sign design. Adjustments may be needed along the design process with your signage team. Be open to having anywhere from three to ten mockups before settling on a final version for release. 

8. Don’t Skimp On Quality

If you are excited about using photos or graphics for your contemporary signage design, make sure it is the highest quality possible for printing. Don’t be cheap about your choice of metal, vinyl, foam, wood, glass to render your sign. Work with your budget and choose the best type of signage to share your logo and brand symbol with the world.

9. Know Your Purpose

If you are unsure about what your sign is trying to accomplish or you are only focused on expanding your customer reach, your sign design could end up falling short of success.

Think about your sign’s location, demographic target, and how you want your signage to represent your brand and business goals. Choices for fonts, size, color, and layout choices can make your brand appear more serious, humorous or give customers an unintended impression. Be careful.

10. Bring On The Action

Even after looking over a sign for a business or brand for a few seconds or longer, a viewer should come away with a specific call to action. Make potential customers and onlookers want more.

Great signage for business should cause a desire to learn in-depth information about your brand, purchase your goods or services, or talk more about your company. An effective sign should always incite potential customers to the brand’s benefit.


Get the job done right for all signs for your business or brand. Contact Campbell’s Signs for top-notch signage and expert design services.